by Jack Trout, Steve Rivkin. A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout. Start by marking “Differentiate or Die: Survival in Our Era of Killer Competition” as Want to Read: Giữa một rừng sản phẩm tương tự nhau, sự khác biệt của mỗi thương hiệu chính là phương cách duy nhất giúp bạn tạo ra dấu ấn trong tâm. After having read 'Positioning' by Al Ries and Trout, I was intrigued to read ' Differentiate or Die' by Jack Trout especially because of its title.

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Editorial Reviews. bloccocverbnerbe.gq Review. There are no two ways about it with Jack Trout. Die: Survival in Our Era of Killer Competition - site edition by Jack Trout. Download it once and read it on your site device, PC, phones or tablets. Differentiate or Die and millions of other books are available for site .. They successfully did what this book describes in beautiful and easy to read detail. Editorial Reviews. From the Inside Flap. Consumers today have an endless number of choices Download it once and read it on your site device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while.

Oversimplify your message. The more variations you attach to the brand, the more the mind loses focus. Differentiating has got to line up with the perceptions in the mind, not go against them.


There are no virgin markets. The reality of marketing is that a market consists of consumers strongly or weakly held by a range of competitors.

High-quality products should be more expensive. High-priced products should offer prestige. Every aspect of your communications should reflect your difference. Your advertising. Your brochures. Your website.

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Your sales presentations. The best way to really enter minds that hate complexity and confusion is to oversimplify your message. The lesson here is not to try to tell your entire story.

Just focus on one powerful differentiating idea and drive it into the mind. Behavioral scientists say there are five forms of perceived risk: The brand extension products performed significantly less well than the products launched with new brand names.

Experiments were performed in duplicate for all experimental conditions. Mitochondrial membrane potential MMP was monitored using tetramethylrhodamine methyl TMRM-Invitrogen [ 30 — 32 ] a lipophilic cationic fluorescent dye that, due to its positive charge, accumulates in mitochondria according to membrane potential. To evaluate intracellular amounts of superoxide anion we used MitoSOX Red Molecular Probes that emits fluorescence after selectively reacting with superoxide in mitochondria.

To infer effects on cell proliferation we examined the expression of the proliferating cell nuclear antigen PCNA , given its role in DNA replication and repair, and that it is highly expressed in rapidly proliferating cells [ 36 ]. As negative controls we used cells without antibodies to access auto-fluorescence , as well as cells incubated only with the primary antibody and cells incubated only with the secondary antibody.

For all flow cytometry experiments representative data is also available in S1 Fig. Adenine nucleotide content analysis by High Performance liquid chromatography HPLC The protocol for adenine nucleotide content analysis was as previously described [ 11 ]. The elution buffer was composed by mM phosphate buffer pH 6. Samples were then placed in the thermal cycler S Thermal Cycler programmed with a reaction protocol provided by the manufacturer.

Both samples and calibration curve were determined with duplicates. Membranes were washed and then incubated with the correct HRP-conjugated secondary antibody.

Protein quantification was performed using Quantity One software and results were normalized to beta-Actin levels for each condition. Cell media was changed during this period by gentle aspiration of the non-adherent dishes into falcons and allowing the cells to sediment. At day 14 EBs were collected for protein isolation. In this case 3BrP experiments were carried out in the absence of LIF, as the goals was to see if the drug created a differentiation bias.

Therefore there is only one control in this case EB formation without 3BrP , unlike what took place in the pluripotency experiments mentioned earlier. All the raw data was verified for normality and homoscedasticity and accordingly the appropriate parametric tests for paired samples were applied.

Results Effect of 3BrP on cell number, morphology, viability and pluripotency Given that 3BrP has been described as lowering cell viability by increasing ROS production and activating the mitochondrial apoptosis pathway in glycolytic cells [ 13 , 41 ], we started by analyzing possible 3BrP effects in mESC total cell number, morphology and viability.

Instead, higher levels of differentiation were obvious, resulting in less bright colonies without defined borders. On the other hand, cells grown with LIF but in the presence of 3BrP, while retaining well-defined round colonies, also showed increased differentiation in comparison with the control Fig 1A.

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We appreciate your feedback. OK, close.One offersextensive research on category commoditization. Furthermore, although there may be a metabolically bivalent metabolic state early in cell commitment a shift from glycolysis to a predominantly oxidative metabolism OXPHOS is needed for differentiation to take place [ 4 — 6 ]. Yet, Microsoft under Steve Ballmer has become a decidedly different company; one that has repeatedly gotten outflanked by Apple and Google.

site Second Chance Pass it on, trade it in, give it a second life. The Girl with the Dragon Tattoo. New Entrants Raise the Stakes There is light at the end of the tunnel, even for some of the larger, more established players. Although it may also have other targets, 3-brompyruvate 3BrP is a chemical pyruvate analog that functions as a potent inhibitor of glycolytic enzymes, most notably, but not exclusively, HKII [ 21 , 22 ].